FEDERICO MAHORA

FM GROUP Nigeria – The Faderico Mahora Story….

FM does not sell fakes. You will never see another logo on our products. Only ours. We don’t pretend to be anything or anyone else. The packaging is FM, the ingredients are FM, the models and image campaign are all FM, and the names of our perfumes are FM numbers. The only reason you might think it is “fake” is because our scents are all inspired by the top 150 perfumes in the world. But let us tell you:

Fact #1 85% of designer perfumes are made by the same company that supplies us with our ingredients in Europe

Fact #2 is that our perfume is graded higher. So if you have been settling for Eau de Toilette all your life and have been paying hundreds, you can now enjoy the scent that you deserve and upgrade to a more concentrated fragrance and pay less. This is the wonderful offer that FM is giving the world!

Inspiration vs Imitation. What’s the difference?

Imitations are products that are designed to *fool* people into thinking it is a brand name commodity when it is not- it is usually made of inferior products, and sold illegally. We call them bootlegs, or rip-offs. In the case of perfumes, they usually spend a lot of effort mimicking the bottle and the box, but the scent is far off. These companies do not have access to the premium essences and ingredients used in high-end designer perfumes. Inspiration is another story. It is our story. We call all our products originals. We used existing brands as a starting point, but they are not 100% exactly the same. They just give the same feeling, or convey the same emotion when you smell it. We put it in our own box. We put our logo on it. But here’s the clincher: What is actually inside?

All our ingredients come from the DROM factory in Germany- the same place where a lot of premium brands are made. Most, if not all of the perfumes you already know are made by other companies on their behalf, and DROM is one such company- a leader in their field for decades. We have access to the equivalent base scents as these designer labels. Furthermore, we have our own teams of experts working at PERFAND in Poland- creating and perfecting these originals. The finished product is something that is actually higher in quality than the inspiration it was based on.

Why? Because of the fragrance concentration. Our products are at least eau de parfum at 16% essence concentration. We even have some luxury scents at 20%-30% parfum.

How come it is so affordable? Because it is distributed by everyday people. We don’t have to pay:

* Millions to Celebrity Endorsers

* Millions to Ad Agencies

* Millions to Television Networks

* Millions to Department stores

FM Group chooses to use a network of Distributors to sell our products. The money normally spent on celebrity endorsements, TV Ads & billboards, models and retail stores is used to create new fragrances and product lines and most importantly paying and rewarding FM distributors.

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